About me

Before I understood organisations, I studied people and cultures.

My background in Socio-Cultural Anthropology formed the perfect basis for switching perspectives between a systemic and architectural view on organisations and the inner worlds of people therein.

My Story

The experiences that shaped my approach to change.

Where my questions began

At 16, an exchange year in Australia brought me into contact with Aboriginal Dreaming and Songlines and with knowledge carried through land, stories and song. I knew I had encountered something I would spend a lifetime trying to understand. In my family, change and the connection to people was never abstract: doctors, teachers, small-business owners, and people who moved, migrated or began again. It left me with a question I still carry: how do people hold change together, and what happens when they can’t?

Looking beneath the surface

I studied Anthropology, Political Science and Law in Heidelberg and Tübingen, then completed a PhD in Cultural Anthropology at the Universities of Freiburg and Heidelberg. My research explored demographic change, ageing and migration between Germany and Turkey and how individual and collective identities are built, broken and rebuilt among families, economic constraints and geopolitical dynamics.

When change became personal

I worked inside organisations through SAP implementations, restructurings, M&A and cloud migrations. Too often, the technical plan was clear while the human impact was not. I saw people expected to catch up with change without getting the orientation they needed. Then my own transformation began. A personal crisis and the inner work that followed taught me this: change is lived from within, but shaped by the conditions around us. Sustainable transformation needs inner clarity and outer structures that help people act on it.

Peaceful clinic atmosphere for mind-body healing and stress relief at Dr. Haile's Kelowna practice
Peaceful clinic atmosphere for mind-body healing and stress relief at Dr. Haile's Kelowna practice

“Even in the digital era we are and remain human(e).”

“Even in the digital era we are and remain human(e).”

— Nora Engelbert

— Nora Engelbert

Business Anthropologist

Business Anthropologist

Today

Helping people and organisations navigate change.

Today, I lead and support projects, programmes, change and transformations. As a Business Anthropologist, I help leaders, teams and organisations make complexity navigable, uncover patterns beneath the surface and turn insight into practical next steps. My blend of experience makes especially medtech and healthcare, where regulation, technology and human realities meet, my field of preference. I use ARON®, my method, where it serves the work. I also host the igdra space podcast on anthropology, innovation and co-creation. I work in English and German, remotely and in person.

Today, I lead and support projects, programmes, change and transformations. As a Business Anthropologist, I help leaders, teams and organisations make complexity navigable, uncover patterns beneath the surface and turn insight into practical next steps. My blend of experience makes especially medtech and healthcare, where regulation, technology and human realities meet, my field of preference. I use ARON®, my method, where it serves the work. I also host the igdra space podcast on anthropology, innovation and co-creation. I work in English and German, remotely and in person.

17+

years of training, mentoring and sparring

14+

years in project, change and transformation management

2000+

participants and mentees

My work takes different forms, depending on what you, your team or your organisation need.

My work takes different forms, depending on what you, your team or your organisation need.

Explore my Services

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Questions about my work

Change often brings important questions. Here, you’ll find more about how I work with people and organisations and what to expect from working together.

I do not know what the problem is. Can you help?

I have achieved a lot. Why do I feel unsettled?

Is this coaching, consulting, or something else?

Do you work with teams?

Can you advise us on AI tools?

I am not a leader by title. Is this for me?

What does working together look like?

Can we work remotely and in German and English?

What theoretical school is your ARON® method based on?

Ready to bring the human art back into your tech?

Ready to bring the human art back into your tech?

If you are navigating change and want to bring more clarity and human perspective into the work, let’s start with a conversation.

Let’s talk